Local SEO for London Service Businesses: 12 Actions That Matter

Local SEO is not about tricks. It is about consistency across your site, your profile data, and your local trust signals.

12 Actions That Move Results

1. Define one primary location intent per landing page.
2. Optimize your Google Business Profile categories.
3. Keep NAP consistent across site and citations.
4. Add localized service pages where relevant.
5. Publish customer-focused FAQs.
6. Collect reviews continuously.
7. Add local business schema.
8. Strengthen internal links to location-relevant pages.
9. Improve Core Web Vitals on mobile.
10. Track calls/forms by landing page.
11. Clean duplicate/thin pages.
12. Refresh stale pages monthly.

Apply It Properly

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