cursor
V o r i n V i s t a
Search & Measurement

SEO & Analytics

Need better visibility
and a clearer picture
of what the website is
actually doing?

We focus on the work that helps search performance and decision-making over time: technical fixes, structure, schema, Core Web Vitals, GA4, Search Console, and reporting that teams can actually act on.

  • Technical SEO
  • Schema
  • GA4
  • Search Console
  • Reporting
Need clarity first? Book a free consultation
SEO dashboard and search analytics overview
SEO Scope

The essentials that improve visibility and measurement clarity.

The goal is not vague SEO theatre. We focus on the structural, technical, and measurement work that most often blocks growth, then make the data easier to read and act on afterwards.

Clean structure, schema basics, GA4 events, performance.

Outcome

Better search hygiene

The site becomes easier for search engines to crawl, understand, and trust.

Outcome

More useful reporting

Teams can see what pages, channels, and actions are actually producing value.

Next Step

One-off or ongoing

Start with a focused cleanup or continue with monthly support depending on where the site is now.

How the work is applied
04

We connect visibility, measurement, and technical cleanup so the business can make better search and growth decisions from a cleaner base.

[01]

Audit
& Priorities

We review structure, indexing, page quality, tracking, and reporting gaps before work begins.

[02]

Fixes
& Cleanup

Technical issues, metadata, schema, and measurement basics are corrected where they matter.

[03]

Tracking
& Clarity

GA4 events, conversions, and Search Console visibility are shaped into something more useful.

[04]

Roadmap
& Support

You leave with clearer priorities, practical reporting, and a stronger base for the next phase of growth.

SEO + AEO

What these monthly plans cover.

Advanced SEO covers ongoing search optimisation work for Google and other search platforms, while AEO here means improving how clearly your business, services, and pages can be interpreted, cited, and surfaced by modern AI answer engines. The scope depends on your plan: Essential focuses on monitoring and a basic accessibility review; Professional includes agreed page improvements, supported schema corrections and question-led content within its monthly allowances. Placement inside any specific AI result is not guaranteed.

Measurement Plan

What we track and why it matters.

Tracked Actions

Behavior you should actually care about

  • Contact form submissions and lead actions.
  • Key service and project page engagement.
  • Important CTA clicks and booking actions.
  • Downloads or other meaningful conversion events.
Useful Signals

Numbers that guide better decisions

  • Lead rate relative to traffic quality.
  • Which pages attract engaged organic visitors.
  • Which search terms connect to real demand.
  • Where technical issues are suppressing growth.
Plans

Choose your monthly SEO support plan.

Choose maintenance and monitoring with Essential, or active optimisation with Professional.

Monthly

Advanced SEO + AI Search

SEO maintenance and visibility monitoring.

£90

per month · Essential scope

Monthly deliverables

  • Website coverage: One domain, one language
  • Tracked keywords: Up to 10 agreed keyword targets
  • Keyword research & page mapping: Initial priority keyword selection, reviewed monthly
  • Competitor review: Not included
  • Search Console & analytics: Monthly review
  • Technical & indexing review: Issues and priorities
  • Existing page optimisation: Up to 1 page
  • Local SEO: Basic review of local queries and existing business information
  • Google Business Profile: Not included
  • Schema / structured data: Review of existing markup and issue reporting
  • AI Search / AEO: Basic review of indexability and content accessibility
  • New SEO articles: Not included
  • Content preparation: Not included
  • Multilingual content: Not included
  • Metadata & internal linking: Within the page allowance
  • Reporting: Short written progress report
  • Review call: Not included
Scope, allowances and delivery terms

How keyword tracking works: we agree the target list, search market, language and device at onboarding, then report monthly changes and the pages associated with those queries. Each keyword/market/language/device combination counts as one tracked target. Search Console query data is reported separately and is not presented as a guaranteed live ranking.

Local SEO and Google Business Profile work apply where relevant and require authorised access. Additional profiles, verification disputes, reinstatement work and ongoing review responses are separately scoped. Competitor review identifies opportunities; it does not include a promised number of backlinks or paid placements.

Content allowances mean completed articles, not briefs alone. Each article and its included language versions receive one consolidated revision round. You supply business facts and approve publication; language-review responsibilities and publishing access are agreed at onboarding. Reports distinguish delivered work from content published or awaiting approval. Monthly allowances do not roll over.

Routine optimisation covers existing content, SEO fields and agreed configuration. New functionality, custom code, rebuilds, paid placements and advertising are separate. Translation of unrelated existing content is quoted separately. Onboarding requirements and any separate setup work are confirmed before you commit. Search rankings, traffic and AI-search inclusion are not guaranteed.

These are the catalogue SEO packages. Advanced SEO + AI Search follows the Essential scope; SEO Growth + AI Search follows the Professional scope. UK and EU offers have the same monthly deliverables, with their respective GBP and EUR prices. Existing subscriptions retain their agreed prices and deliverables; these listings do not switch or reprice your plan.

Want a clearer search and analytics foundation?

We can audit the site, fix the essentials, and set up reporting that makes the next phase of growth easier to see.

Request SEO Audit